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How to Build an FP&A Function From Scratch

By Newtown Analytics · · 7 min read

For cfos & finance leaders

How to build an FP&A function from scratch is a sequencing problem: find out which decisions need support, fix the data those decisions depend on, put a planning calendar in place, hire to match the workload and add tools only when the spreadsheet stops working. The mistake most companies make is starting with software or a senior hire before the basics are in place. This guide gives a phased roadmap with a 30-60-90 day plan, a cost and break-even illustration for a first hire, a view of the sequence of deliverables and a list of the pitfalls that slow new functions down. It is aimed at CFOs and finance leaders and sits within budgeting and forecasting. It builds on what is FP&A and FP&A roles and responsibilities, and leads to FP&A KPIs and FP&A software.

Step 1: Assess what the business needs

Start with questions, not structure.

QuestionWhy it matters
Which decisions are made with poor information today?Defines the first deliverables
How accurate and timely is the close?FP&A depends on reliable actuals
Who builds the budget and forecast now, and how long does it take?Shows the baseline workload
What do the board, lenders or investors require?Mandatory outputs
What systems and data sources exist?Determines data effort
How complex is the business (products, entities, channels)?Determines team size
What is the budget for the function?Sets the pace

Interview five to ten stakeholders: the owner or CEO, department heads, the controller and key lenders or investors. Ask what they would do differently with better information.

Step 2: Define scope and priorities

Choose a small set of initial deliverables.

PriorityDeliverableReason
1Monthly management pack with variance analysisEstablishes the rhythm
2Annual budget processAlignment of targets and resources
3Rolling forecastEarly warning
4Cash forecastSurvival and financing
5KPI dashboardFocus on drivers. See FP&A KPIs
6Profitability analysis by product or customerBetter decisions. See unit economics
7Business case supportInvestment discipline

Write down what the function will not do in year one. Scope creep is the most common failure of new functions.

Step 3: Fix the foundations

FoundationActions
Reliable actualsReconciled, timely close; target a close calendar the team can meet
Chart of accountsAdd the dimensions you need (department, product, channel)
DefinitionsAgree on revenue, margin, headcount, customer and other key terms in writing
Data accessIdentify sources (ERP, CRM, payroll, ecommerce) and automate extracts where possible
CalendarSet dates for close, analysis, reviews and planning
OwnershipName budget owners for each cost center and revenue line

Without these, FP&A spends its time reconciling data instead of analyzing it.

Step 4: Decide who does the work

OptionWhen it fitsTrade-off
Existing controller or finance manager takes it onSmall company, light needsCompetes with close and compliance work
First FP&A hire (analyst or manager)Growing complexityNeeds a clear brief and support
Fractional or outsourced FP&ANeed expertise but not full-timeLess embedded knowledge. See fractional FP&A
Team buildEstablished, complex businessHighest cost

For a first hire, an experienced analyst or manager who can build the process and the models is usually better than a junior analyst who needs direction that does not yet exist.

Step 5: Install the operating rhythm

CadenceActivities
WeeklyCash review, key metrics
MonthlyClose, variance analysis, forecast update, business review meetings
QuarterlyDeeper review of strategy and forecast; board materials. See quarterly business reviews
AnnuallyBudget, long-range plan, mid-year reforecast. See annual planning calendar

Publish the calendar. A function without dates is a function that only reacts.

Step 6: Choose tools last

Start with spreadsheets built to the standards in financial model structure. Move to planning software when:

  • Several people need to work in the same model at once.
  • The number of entities, products or scenarios makes spreadsheets error-prone.
  • Consolidation and data refresh take too long.
  • Audit trail and access control become requirements.

See Excel vs. planning software and FP&A software.

Step 7: Measure the function

MeasureTarget direction
Time from close to management packShorter
Forecast accuracy and biasBetter, near zero bias. See how to measure financial forecast accuracy
Share of time on analysis vs. data preparationMore analysis
Stakeholder satisfactionHigher
Decisions influencedMore documented examples

The first 90 days

Days 1 to 30: listen and stabilize

  • Interview stakeholders; list decisions and pain points.
  • Review the current close, reports, budget and forecast.
  • Agree definitions and the planning calendar.
  • Produce a first monthly pack, even if simple.

Days 31 to 60: build the basics

  • Build a driver-based forecast with a small number of drivers.
  • Set up variance analysis with department owners.
  • Create a 13-week cash forecast if cash is tight.
  • Choose initial KPIs and baseline them.

Days 61 to 90: embed

  • Run the first full monthly cycle on the new calendar.
  • Hold business reviews with department heads.
  • Document the models and processes.
  • Present the 12-month roadmap to leadership.

A cost and break-even illustration

A hypothetical company with $10,000,000 of revenue considers its first FP&A hire.

Cost itemAnnual cost
Salary of an experienced analyst$110,000
Benefits and payroll costs at 25%$27,500
Software, data and training$20,000
Total$157,500

The function must improve annual profit by $157,500 to pay for itself, which is 1.6 percent of revenue ($157,500 / $10,000,000 = 1.575%). Whether it does depends on the decisions it improves. Examples of where value can come from: avoiding an inventory build that would tie up cash, correcting a pricing error on a low-margin product, spotting a cost overrun early, or negotiating a financing with better information. The company should name, in advance, the two or three decisions it expects FP&A to improve and revisit after twelve months. Value is hard to prove precisely, but a function that cannot point to a decision it changed is not working.

A 12-month roadmap

QuarterFocus
Q1Foundations: calendar, definitions, monthly pack, variance analysis
Q2Rolling forecast, KPI dashboard, cash forecast
Q3Budget process for next year; profitability analysis; scenario planning
Q4Budget approval; model standards and documentation; tool review; plan for year two

Stakeholders and communication

StakeholderWhat they need from FP&AHow to engage
Owner or CEOA clear view of performance and optionsMonthly review; a one-page summary
Department headsBudget ownership, variance explanations, tools to manageMonthly meetings; shared templates
ControllerTimely, reliable dataAgreed calendar and definitions
Board and lendersCredible forecasts, covenant trackingQuarterly pack with scenarios
Operations and supply chainCost and inventory implications of plansJoint planning sessions

Say in the first month what the function will deliver and when, then deliver it. Early credibility comes from a monthly pack that is on time, correct and short, and from one visible catch (a cost overrun spotted early, a cash gap flagged before it happened).

Pitfalls

PitfallHow to avoid
Starting with toolsFix process and data first
Hiring too junior without directionHire for the first role to build the process
Too many reportsRetire reports that are not used
FP&A becomes a service deskTrack and standardize requests
Weak relationships with departmentsEmbed in reviews; ask what decisions they face
Chasing precisionAim for useful accuracy and clear ranges
No executive sponsorName a sponsor who uses the output

For product companies, a major early value area is the link between the demand plan, inventory and cash. FP&A that sits close to the operational plan can quantify the cost of excess inventory and stockouts. See demand planning and inventory optimization.

FAQs

How do I start an FP&A function?

Identify the decisions that need support, fix the actuals and definitions, set a planning calendar, produce a monthly pack with variance analysis, and add forecasts and KPIs.

Who should be the first FP&A hire?

Usually an experienced analyst or manager who can build processes and models, not only run reports.

When do I need FP&A software?

When spreadsheets can no longer be controlled: many users, entities or scenarios, slow consolidation or audit requirements.

How long does it take to build FP&A?

A basic function can be running in 90 days; a mature one takes one to three years.

How do I show the value of FP&A?

Track decisions it influenced, forecast accuracy, time saved and issues spotted early.

This article is for general information. It is not accounting, tax, legal or investment advice, and examples use illustrative numbers rather than client data. Confirm decisions that carry financial or legal consequences with a qualified professional.

Better forecasts. Healthier inventory. More working capital.

Newtown Analytics advises growing consumer-product companies on demand planning and inventory optimization.